Inkar S, Charlie B, Leo J
PROFILE/DESCRIPTIONVezup is a product of Living Essentials. It is a healthier version of 5-hour Energy, an energy drink created by the same company. Vezup has less caffeine than a cup of coffee, contains two full servings of fruits and vegetables, a daily dose of vitamin C and improves alertness.
Our group used this design because we wanted to convey Vezup as a healthier version by associating it with nature. We used this typeface because we deemed it more practical and attention grabbing.