DESIGNER

Simon Zeiger

PROFILE/DESCRIPTION

Apptor is a small (fictional) start up in Berkeley, California that is trying to make the creation of Android apps more accessible to the masses. They provide software that make the process much easier, and offer online lessons for any level of programmer. They want young adults 13-25 to have easy, cheap tools to enhance the app creation experience. The big idea is for the process to be fun and not very tedious. In the future, Apptor plans to expand to iOS and maybe other operating systems. Also, there are free tier lessons and guides on the website. Eventually, Apptor wants to work with schools so more students can get interested in app development. Ideally, this would make it so an even larger amount of people can have a chance to learn android, even if they normally wouldn't have access to the tools.

GOALS

Brand advantages: - easy to use - professional output - cheap/ free Brand attributes: - helpful - personal - quality content/ service - modern design - technological. Brand experience: - Good design - Educational - Evolving - mobile-centric