DESIGNER

Alexander Tran

PROFILE/DESCRIPTION

Business Name: Naveana Nail Salon

Naveana Nail Salon is my mom and dad's local business located on 1481 Solano Avenue, in Albany, California. The purpose of this business is to provide quality manicure and pedicure services to customers. The establishment provides friendly customer service as well as top quality and professional service. Here, adults, teenagers, as well as children can enjoy a calm and relaxing environment while being provided the services that they require.

GOALS

Brand Advantages: 

• Well-Priced
• Local
• Reliable and organized service
• Easy to schedule an appointment
• Has been providing services for almost a decade
• Professional and experienced staff

Brand Attributes:

• Friendly staff
• Professional 
• Reliable
• Trustworthy
• Customer first

Brand Experience:

• Calm environment
• Quality service
• Attractive
• Relaxing atmosphere

Extras:

• The current branding for the business is bland and I feel that I could improve it to better attract customers
• I want people to look at my design and feel attracted to come in
• I want it to be memorable 
• I want people to feel that the place will provide quality and professional service as well as a relaxing environment
• I want people to think that we’re professional and will provide the needs they desire