DESIGNER

Ben Lin

PROFILE/DESCRIPTION

Aquarius Hearts is a Non Profit organization that prides itself its the relatively small overhead. This allows itself to maximize the amount of the raised money to heading towards its goals. The organization’s main focus is to bring balance in the ocean; Aquarius Hearts plans to accomplish this feat through ocean clean ups, educational programs, and tactics that mitigate trash entering the ocean. This will primarily be done through the use of the internet, public events and hopefully building a community of people who support our goal. Lastly, cleaning up the ocean also has benefits to land dwellers as it means a reduction in harmful chemicals and microplastics in our food. Our goal is that people see the responsibility that they have in helping and protecting the ocean; also seeing that helping the ocean inturn helps themselves.

GOALS

Brand Advantages 

• Small overhead 
• Better management
• Addressing the root of the problem
• people living on the coast will care
• A large portion of the population eats seafood

Brand Attributes

• Trustworthy
• Efficient 
• Energized
• Welcoming 
• Accepting 
• All-inclusive

Brand Experience

• Fun
• Satisfactory
• Social
• Engaging
• Active 
• Rewarding
• Beneficial
• Attractive
• Educating