DESIGNER

Tenzin Dolma

PROFILE/DESCRIPTION

( This is not a real brand ) My company is a coffee shop but it also sells different kinds of coffee beans. My target audience is mostly for everyone since it's a coffee shop but the main audience is teens and people in their 20’s. This company exists to make buying coffee/ beverages and varieties of snacks more affordable and accessible to everyone. It's gonna be an average size coffee shop. Not too big but not too small. Also it would be a local business. The name will be Sweet Cafe.  ( might change it later )

GOALS

Brand Advantages :

• Affordable/economical
• varieties of options
• fresh produce

Brand Attributes :

• good service
• convenient
• Causal 
• Dependable
• passionate/dedicated
• eco-friendly

Brand Experiences : 

• Comfortable
• Connected 
• Family 
• Friendly
• Enthusiastic