DESIGNER

Desmie Zamudio

PROFILE/DESCRIPTION

The company is a small (fictional) dessert shop called Bangtan Sweets. They sell desserts inspired by the famous K-Pop group, Bangtan Sonyeondan (BTS). Their desserts are usually inspired by their song titles or the members of BTS. The audience they try to reach are fans of BTS (ARMY) but also people of all ages (children, teens, adults, and older people). Therefore, they try to maintain an innocent and family-friendly approach. Their mission is to give their customers a space where they can feel comfort and happiness since the purpose of BTS is to teach their fans to love themselves and feel happy and confident when they hear their music. The shop wants to make sure that when their customers leave, they leave feeling a little bit happier.

GOALS

Bangtan Sweets

Brand Advantages

• Fair pricing
• Connectivity
• Consistent
• Good-quality products

Brand Attributes

• Friendly customer service
• Original 
• Pure
• Innocent
• Efficient
• Aesthetic
• Sincere

Brand Experience

• Trendy
• Bright
• Friendly
• Unique
• Original
• Family-friendly