DESIGNER

Aden Norten

PROFILE/DESCRIPTION

Company name: GreenGrove 

Company profile: Selling professionally handmade acoustic guitars, built eco-friendly by only using recycled wood. It’ll target a wide demographic, people who are both experienced and newcomers to the guitar. Basically any age. 

Mission statement: “Hand-crafted with passion, GreenGrove aims to provide high-quality eco-friendly guitars that can serve to both new players and veterans across all generations with a wide selection of acoustic guitars from budget-friendly to top class, promoting a harmonious and friendly community.”

Size: More on the smaller side, so service is more personalized and we are able to take care of our employees. Also allows for better inspection and quality care for our guitars.

GOALS

Brand Advantages

• Budget friendly
• High quality
• Personalized customer service

Brand Attributes

• Reliable
• Passionate
• Caring
• Simple
• Classic

Brand Experience

• Friendly
• Social
• Timeless
• Warm
• Inviting
• Good customer service