DESIGNER

Sydney Mercer

PROFILE/DESCRIPTION

Gwilherm Books is a small family owned bookstore. The main focus of the store is to help engage more children in reading. Located in Sacramento, California this shop has been around for over 50 years. Run by Peter Gwilherm and his wife Eloise, they host Sunday afternoon reading circles with local elementary kids. They sell used and new books ranging from fantasy to non-fiction for all ages. Their target audiences are families and educational professionals.

GOALS

Brand Advantages:

• local
• affordable (new and used books)
• reliable

 

Brand Attributes:

• friendly
• warm
• welcoming/inviting
• quick service
• personal
• trustworthy

 

Brand Experience:

• whimsical
• professional
• engaging