DESIGNER

Ronan Fong

PROFILE/DESCRIPTION

This is an American streetwear company with Asian influence. There have been many collaborations with other companies like Nike, Adidas, and Crocs. From hoodies, to fitted baseball hats, and different clothing accessories, this company enjoys making clothing and designs that can match any outfit. This company has gained a lot of momentum recently with athletes like LeBron James, Philadelphia Eagles quarterback Jalen Hurts, and New York Yankees outfielder Aaron Judge, seen wearing the brand before and after games. We are looking to advertise to athletes specifically, with a hope for more athletic wear collaborations. This brand goes against the grain of mainstream culture, with the name “Masterless” being a connection to ancient Samurai known as “ronin” who were samurai without a master. The characters within the “M” are the Japanese characters for “ronin.”

GOALS

Brand Advantages

● Competitive pricing

● Variation in articles of clothing

● Good customer service

● Accessible 

● Popular in pop culture

● Gender neutral

 

Brand Attributes

● Fun

● Interesting

● Constant collaborations

● Celebrity-approved

● Heavy-Asian culture influence

● Energized

● Complex designs

● Clothing for all weather

● Seasonal designs

● Bay-area themed designs

 

Brand Experience

● Active

● Athletic

● Sports-oriented

● Attractive

● Young

● High-quality