DESIGNER

Isabelle Bain

PROFILE/DESCRIPTION

​Alec Black is a designer brand created by french-american designer of the same name. A company that rivals the big names in designer clothes, Alec Black focuses on ultra modern street ware. Designers take antiquated fashions and redo them to make them modern and wearable. Alec Black strives to always be at the forefront of cutting edge fashion while still making items that can be worn on a normal basis. The square without the letters is used as a recognizable logo/pattern like the gucci G's and the Louis Vuitton VL.

GOALS

Brand Advantages - design - reputation - quality - currency (up-to-dateness?) Brand Attributes - luxury - elite - modern Brand Experience - expensive - simple/abstracted - bold - recognition