DESIGNER

Dahlia Wilson

PROFILE/DESCRIPTION

Parapet is a fictional small company that sells a program designed to protect the personal information of its users from being leaked online. The target audience is public figures, legal witnesses, and activists of all ages because they are the most likely to have their personal information maliciously leaked. Users can give the program access to any information that they want protected (full name, address, passwords, etc) and the program routinely scans the internet, including the dark web, for mentions of that information. If any mentions of it are detected, the users will be alerted and advised on actions to take to protect themselves. Parapet prioritizes the safety and peace of mind of its users.

GOALS

Brand advantages: 

• Secure service
• Affordable
• Helpful customer service and support

Brand attributes: 

• Professional
• Dependable
• Trustworthy
• Strong

Brand experience: 

• Efficient
• Affordable
• Flexible