DESIGNER

Jordy Ratsirarson

PROFILE/DESCRIPTION

​“hq” is an internet café and niche collectible store. Customers come to eat snacks, drink caffeinated beverages, play games, work on projects, and shop for collectibles, comics, and cool clothes. Free Wifi, budget friendly food and drinks, and a tiny arcade. It targets those with certain interests in comics, technology, and games. It’s located in SF in a big warehouse, with other branches coming out soon in urban and college areas. We aim to: Coffee. Collectibles. Comics.

GOALS

​Brand Advantages: Knowledgeable and friendly customer service Reasonably priced Urban and near other hotspots "All-in-one" Brand Attributes: Fun Safe Homey Niche Budget Friendly Powerful Brand Experience: Knowledgeable toward niche markets Stay up to date on collectible trends tech nerds socially apt