DESIGNER

Ruby Lauer

PROFILE/DESCRIPTION

​The Sugar Shop is a small family-owned bakery, with one physical location in the Ferry Building in San Francisco. You can also order from their website, or have their products delivered. They sell everything from custom cakes to donuts to warm drinks and pride themselves on having a low environmental impact. The Sugar Shop is a perfect place to grab a quick pastry and warm drink on your way to work, or to treat yourself to a sweet confection at any time of day!

GOALS

​Brand Advantages: 

• Family-owned
• Homey
• Less environmental impact
• Good customer service
• Sustainable
• Well-priced

Brand Attributes: 

• Trustworthy
• Good service
• Reliable
• Open
• Patient

Brand Experience: 

• Delicious
• Fresh
• Quick
• Cheerful
• High quality