DESIGNER

Prakriti Lama

PROFILE/DESCRIPTION

Udupi is an existing Indian vegetarian local restaurant in Berkeley that serves authentic Indian cuisine. Udupi has numerous different choices of classic Indian dishes from dosas, biryani, and curries. Many locals stop by this restaurant to enjoy the tasty, sweet, spicy, savory flavors of the food. 

 

GOALS

Brand Advantages:

• Better prices
• Inclusive
• Spreading food diversity 
• Variety 

Brand Attributes:

• Open
• Authentic 
• Delicious 
• Good service 
• Customer focused
• dependable

Brand Experience:

• Appetizing 
• Flavorful 
• Social
• Genuine 
• Unituing 
• scrumptious