DESIGNER

Dillon Thompson

PROFILE/DESCRIPTION

Wildflour is Eva's Bakery Boulangerie's sister location, a bakery in the heart of Salt Lake City, Utah. We sell Seasonal Pies, Cakes, Croissants, Pastries, Breakfast and Lunch. We target those most likely to have a nice slightly pricier meal in a cute cafe. So middle to upper middle class individuals looking for a nice sit down experience. We have a single location and are mom and pop owned. We also cater, and are available for pickup and carryout Monday through Sunday. We want to provide our customers with a considerate and lovely experience, like it came from everyones favorite grandma. 

GOALS

Brand Advantages:

• Friendly Staff
• Open Patio and nice dining area
• Reasonable prices for high-end meals and catering

Brand Attributes:

• Local
• Nostalgic
• Sense of Place
• Non-Chain

Brand Experience:

• Friendly
• Consistant
• Lavish