DESIGNER

Sarah Tran

PROFILE/DESCRIPTION

Bǐ sells stationary for all ages. It has a variety of supplies from pen to bags. It is an online store that ships to anywhere in the US. It sources it’s stationary from all over the world. The company’s goal is to get people to enjoy studying and become better at studying through stationary. You can also customize bags to fit your personal taste or buy already customized bags. 

GOALS

Brand Advantages

• Multiple options 
• Pricing 
• Shipping
• Personal
• One of a kind

Brand Attributes

• Cute
• Kid friendly
• Welcoming 
• Cool
• Colorful

Brand Experiences 

• Friendly 
• Helpful
• Good customer service
• Fast shipping