DESIGNER

Ryland Chisholm

PROFILE/DESCRIPTION

Oslo Wheel is a fun brand motivating and supplying our community to skateboard. We have a wide selection of clothing wheels and skate boards. We are a small business consisting of two stores based in sf and berkeley. We are up coming and want to represent Sf and The skate, and street art community.

GOALS

Oslo Wheels

Oslo Wheel is a fun brand motivating and supplying our community to skateboard. We have a wide selection of clothing wheels and skate boards. We are a small business consisting of two stores based in sf and berkeley. We are up coming and want to represent Sf and The skate, and street art community.
 

Brand advantages- lower prices, street culture, fun brand

 

Brand Attributes- trustworthy, relatable, respectful service, reliable, customer first

 

Brand Experience- positive, cool, motivated, fun, Interesting

 

the product(s) that it sells- Skateboard Decks, clothing and wheels from our brand.

consumer it targets- The skate community/skateboarders that are into street culture. People who live in sf or Oakland are very exposed to graffiti. Almost everyone is. This brand tends to street skaters, artists,  and teenagers.  

mission statement- To keep people engaged in skateboarding and have good prices for a wide selection of wheels, decks and clothing. Also breaking out of the stigma skaters and street artists  have. It is very widespread and very unnecessary.

its size- Mediocre/small maybe one or two stores

Goals for design- Flowing but sharp and defined at the same time. I want people to be able to look at it and think that looks clean, nice or however they want to and go skate. And at the end of the day you can’t skate without wheels. Anything rolling requires wheels, I want to portray a message to keep on rolling.