DESIGNER

Shreya Tamang

PROFILE/DESCRIPTION

​I will be creating a bus shelter ad for Burt's Bees. It's a fairly large company that sells products for personal care, beauty, health, and hygiene such as lip balms, moisturizers, and soaps. Burt's Bees products are supposed to be natural and earth friendly which are traits I want to exemplify in my advertisements. I will probably be using three different products but with a similar theme. The zip code I will be working with is 94704 (Berkeley area). Most people in the area make a good amount of money so Burt's Bees products would be within their price range. They are also considered "bohemian" so they'd probably be interested in natural, eco-friendly products. Brand Advantages: nutrient rich ingredients, no animal testing, responsibly sourced, recyclable packaging, carbon neutral, protects biodiversity of honeybees Brand Attributes: natural, eco-friendly, clean Brand Experience: refreshing, revitalizing, that good feeling you get when you use a natural product that doesn't harm the environment

GOALS

​I want people to know that Burt's Bees is a natural, sustainable company. I want them to think using this product will not only benefit them, but also the environment. However, I still want them to trust the products will get the job done.