DESIGNER

Oliver Stevenson

PROFILE/DESCRIPTION

COMPANY PROFILE:

Part 1: For the bus shelter project, I will be advertising for the company SeatGeek. SeatGeek is a ticket selling company that is based in New York City, NY. They are a top ticket reselling marketplace for sporting events, concerts, and theater. SeatGeek primarily operates in the United States, Canada, and the United Kingdom. The primary service that I will be advertising for SeatGeek is their MLB tickets. The mission of SeatGeek is to help fans experience more live events by making the process of buying and selling tickets simple. One of their main goals is to keep prices honest, unlike other reselling sites that can hide extra costs and fees, they will show you the total cost (including fees) up front. 

Part 2: San Francisco, California. I will be advertising in San Francisco county because one of my ads will focus on Oracle Park, which will hopefully incline people to go out and watch a giants game. I also am planning on putting these advertisements near the airport, or maybe in BART stations because some of them will advertise for ballparks that are not in San Francisco. This hopefully will also persuade travelers to go and watch an MLB game near their hometown, or next destination. 

Part 3:

Brand Advantages: Transparent, Comprehensive, Competitive.

Brand Attributes: Digital, Smart, Modern.

Brand Experience: Seamless, Authentic, Reliable.

GOALS

GOALS:

The primary goal of the poster is to get people to download the SeatGeek app and browse for upcoming baseball games (or other events). To accomplish this goal each poster will have a QR code to scan sending the person to the SeatGeek website. We want people to think that SeatGeek is the best ticket reselling marketplace, and that they are in the right hands. They should feel confident while buying their tickets, not anxious about the expensive pricing.