DESIGNER

Noel Herrera

PROFILE/DESCRIPTION

The company I'm promoting is the new trendy company, located in our very own San Francisco California, Uber which is the promoter and developer of the much used Uber transportation app. Essentially this app allows you to get request a ride whenever or wherever you are and does so quickly and efficiently. Although Uber isn't in service everywhere, the company does have plans to,and is, expanding its grasp as more and more countries see the benefits in using Uber. Typically Uber is targeted towards a individuals such as midlife successors, young achievers, and striving singles. My concept for this project is to depict a three situations where Uber can be a helping hand which are; not wanting to drive under the influence, needing a ride cause your friend can't follow through, and it being too late to catch bart or the bus and you need to be home soon.

GOALS

1. Our goal is to depict in three separate ads that Uber is an smart, easy, and trustworthy service to use whether its for getting home, going to a destination, or because the consumer needs a cheaper form of transportation. 2. We're looking to target a young mature audience between the late teens and early thirties. 3. Our ads will depict the freshness and hipness in this new modern form of public transportation and appeal to a young crowd in the prime of their lives.