DESIGNER

Noah Cohen

PROFILE/DESCRIPTION

My poster campaign will advertise for the “Monster Mash Film Festival”, a fictional monster movie film festival featuring both classic and newer monster flicks. The festival is likely an all or several day event, with different themes and categories for each day of the festival. The point of the festival is to show off the filmmaking contribution that monster movies have made and continue to make in hollywood. It hopes to spark a revitalized interest in monster flicks for a new generation of filmmakers. Part 2 The Zip code that I feel would respond with the most interest to the “Monster Mash” ad campaign is 36061, AKA King’s County in NYC. King’s County has a very high concentration of what Claritas calls “Aspiring A-listers”. This group is comprised of young up and coming socialites who are still little fish in a big pond.

GOALS

Part 3 Brand Advantages Wide variety of monster films Comfortable seating Immersive experience Fun time Selective inclusivity Brand Attributes Knowledgeable Cool Retro Brand Experience Social Entertaining Fun for movie junkies and first-timers New experience while also instances of nostalgia