DESIGNER

Emma Beeler

PROFILE/DESCRIPTION

This company is called Sun Bum and it sells self care products, specifically stuff used in the sun like sunscreen, skincare, tanning oil, and aftersun. The company is from Cocoa Beach Florida and was founded in 2010. It was valued at $400 million in 2019 and has around 200 employees. The company has a really chill and beachy vibe and has the logo as “Sunny” the sun bum monkey. Along with selling a bunch of sun related skin and hair care products they also sell some fun branded merch like air fresheners, surf wax, and towels.

GOALS

I want people to see a fun poster that makes them want to get out and go to the beach and enjoy the sun. I also want the poster to feel playful and fun. 

TARGET AUDIENCE

My target audience are people in San Diego County. Most of the people who live there are wealthy, and split with those who have and don’t have kids. Many of the residents in this country have a graduate education or higher and enjoy outdoor activities. San Diego county is also along the beach and has a prominent surf culture. 

BRAND CHARACTER

Brand Goal: Protect people from the sun while enjoying it, love and enjoy the product, “trust the bum.”

Brand attributes: fun, fresh, chill, playful, beachy 

Brand Experiences: Created by people who use the products a lot, like surfers, beachgoers, skiers ect. Company sponsors athletes and hosts fun events like surf contests and music.