DESIGNER

Gonpo Aranas

PROFILE/DESCRIPTION

Part 1: The company in mind is Yokkao, and they make everything related to the sport of muay thai. They are based in Thailand, but they can ship to other countries, including the US. I will be advertising different muay thai items that have different purposes. For example, gloves, shorts, and a punching bag. The company is very centered around quality and style, and it is known as one of the best brands in the game. 

 

Part 2: I will be targeting Alameda county in CA. This county contains a large population of the “Connected Bohemians” segment group. This group is made up of younger individuals without kids. I think that younger individuals, especially men, without kids will be the most likely to train muay thai and buy the product. Alameda county, specifically Oakland and Berkeley, have a good number of fight gyms. 

 

Part 3: 

Brand advantages: comfortable, reliable, quality

Brand attributes: straightforward, variety

Brand experience: understanding

 

 

GOALS

When people see my ad, I want them to see the products on the poster and have that image stick in their minds. The product is the main focus on my posters, which will hopefully draw out the desired reaction. The different posters I made will show the variety that the brand has; the range of products will hopefully also stand out to the viewer.