DESIGNER

Chloe Arceno

PROFILE/DESCRIPTION

Red Bull is an Austrian energy drink company known for its high adrenaline branding, extreme sports sponsorships, and record-breaking stunts. Red Bull operates in 175 countries and sells over 11.5 billion cans annually. The brand extends beyond just energy drinks, building their brand around adventure, action sports, and pushing human limits. What I’m advertising from the brand is their new flavors of the Red Bull Energy Drink, which is marketed as a functional beverage that enhances performance, focus, and endurance. Red Bull’s mission is to push and inspire their customers to follow their passion, step outside boundaries, and promote personal excellence, hence the company’s slogan “Red Bull Gives You Wiiiings”. Their workplace was built to reflect the brand’s culture. With fully connected meeting rooms, two gyms, and a cafe, their intention was to create a creative space to simulate creativity and innovation while also promoting focus and concentration that allows communication with other colleagues for blended ideas. The location I chose was around the UCLA campus, the zip code being 90024. I picked this area because college kids are constantly in the area. These students need energy to pull all nighters but also the demographic in this area consists of the younger crowd. 25-44 year olds who are most likely into fitness and action sports which are consistent in the LA lifestyle. Perfect for Red Bull. 

Brand Advantages: 

• High Performance
• Strong Identity 
• Global Reach 

Brand Attributes

• Energetic
• Daring 
• Youthful
• Iconic

Brand Experience   

• Unique
• Vibrant 
• Limitless
• Exhilarating 
• Engaging 

GOALS

I want those who see this poster to buy Red Bull, specifically the editions featured in the ad. When people see my ad, I want them to think “hey this flavor looks sick, I should try it”. I’d like people to feel excitement when seeing my poster,  like if they don’t have a Red Bull they’re missing out on the energy and experience needed to succeed. I want people to know that there are new limited edition flavors.