DESIGNER

Jasmine Liu

PROFILE/DESCRIPTION

Company/Organization Information: The Plastic Pollution Coalition is a nonprofit dedicated to socio environmental advocacy in the fight against plastic pollution. It is a project a part of a larger non profit 501(c)(3) called the Earth Island Institute. The main office of PPC is located in Berkeley, California, with other offices in Los Angeles and Washington D.C. The mission of PPFC is to foster global collaboration towards shaping a greener future free from plastic pollution through public activism and private sector action. Their public campaigns focus on public education and awareness, alerting people on how microplastic pollution impacts human health, and makes its way into the modern human diet.

Country/State: My advertisement will be based in San Bernardino County, CA. According to the Claritas social demographics, this is a quite urban area. A few groups in common that live there are middle-age, ranging from midscale to upper scale–some have families. I wanted my bus shelter campaign to target urban, middle-income areas where plastic pollution and consumption tends to be highest, as convenience and efficiency are core natures of urban life. I also wanted this campaign to reach younger or middle-age audiences, as many of those individuals, as seen in the Claritas demographics, have families, and are likely new families based on their age. Spreading plastic consumption and pollution awareness to newer parents, whose concerns will likely be making sure their kids grow up healthy, will allow younger generations to grow up surrounded by awareness of their plastic use and gravitate towards sustainable behaviors. These younger, financially well-off audiences are more societally conscious, and tend to care more or be more strongly inclined towards greener behavior and being conscious of their health and eating habits.

Brand Descriptions
Brand advantages: Quirky, youthful, action-driven

Brand attributes: Educational, circular, progressive, motivated

Brand experience: Collaborative, welcoming, dedicated

GOALS

The Plastic Pollution Coalition’s primary call-to-action is to incentivize individuals and organizations to actively work towards reducing their plastic consumption and transitioning to alternative consumption and production practices. My poster draws on the educational goals of PPC to alert individuals of the dangerous impacts of plastic pollution on public health. The bottom of my poster says to “Visit the Plastic Pollution Coalition to learn more and become involved in the global fight against plastic pollution”; after viewers read about the underlying, universal threats of plastic pollution, I want them to be interested to learn more, and start getting involved with PPC or at least begin reevaluating their own plastic consumption behavior.