DESIGNER

Kelly Jung

PROFILE/DESCRIPTION

Levi's is a large international clothing company known best for selling jeans, but the company also sells other types of clothing. There are many Levi's store locations, mostly in urban areas of the United States, but there is also an option to order their clothing online. In my advertisement, I will highlight its authenticity, sustainability, and high quality jeans. The values of Levi's is sustainability, diversity, better education, building community, and fighting climate change. They have energy-efficient factories and are working on improving their worker's conditions.

For my Levi's advertisement, I chose to place it in New York County in the state of New York. I chose this place because it is an urban area with lots of clothing stores to choose from. Many of the people who live there are New York University students and people who do not have children who enjoy shopping. These young people usually like sustainability and environmentally-friendly brands, so this Levi's advertisement will cater to these beliefs. Additionally, there are many tourists who visit this area of New York, who would also want to go shopping. The people who spend time in this area usually make a decent amount of money, so they would have enough money to shop at Levi's.

Brand Advantages: in person or online shopping, authentic, various styles and types of clothing

Brand Attributes: sustainable, high quality, worker friendly

Brand Experience: timeless, classic, can be used for many occasions

GOALS

In this advertisement, my goal is to emphasize the sustainability aspect of Levi's, which will attract younger audiences. After seeing these posters, I want them to feel good about buying Levi's jeans and feel like they are supporting a company with good social values.