DESIGNER

Ogen Dorjee

PROFILE/DESCRIPTION

Li-Ning, founded by Chinese gymnast Li Ning in 1990, has emerged as a leader in sportswear, with its basketball shoe line standing out for its innovative technology and design. Key features include Boom technology for exceptional energy return, Drive Foam for stability and flexibility, and a carbon fiber plate for enhanced speed and durability. The Cool Shell upper ensures breathability, while the ProBar Loc system offers superior midfoot support. Unlike other brands, Li-Ning blends traditional Chinese aesthetics with cutting-edge performance, collaborates with top athletes for tailored designs, and delivers high-performance shoes at competitive prices, providing exceptional value and global appeal.

Brand Advantages: Innovation, Quality,Value

Brand Attributes: Performance, Authenticity, Style

Brand Experience: Elite , Competitive, Cutting edge

GOALS

I want to target basketball or volleyball athletes in a big city like Orange County,LA that are sick and tired of there underperforming traditional basketball shoes and help them see why li ning does it best, so they can maybe someday purchase a pair of their very own li ning basketball shoes.

PRIORITIES

I want to make the advertisements encouraging or motivating so that the person who sees the advertisement would want to try the shoe technology it offers.

BRAND CHARACTER

Elite , Competitive, Cutting edge