DESIGNER

Lise Arnaud

PROFILE/DESCRIPTION

Izze is a beverage company based in New York and founded in 2002. Its mission is to provide a healthier, natural alternative to soda all while maintaining the fun sweetness and fizz of soda. It offers 7 different flavors of fruit juice in cans and bottles. Izze prides itself in supporting farm workers in the communities where it gets its fruit from as well as creating products with no preservatives and no added sugars to preserve the refreshing, clean taste of the fruit juice and sparkling water. This campaign targets the middle class families with kids of Alameda and San Francisco counties because they are usually living comfortably enough to be able to prioritize health and spend money on finding healthier juice options for their kids.

Brand advantages:

• Good customer service
• Available
• Affordable
• Universal
• Accessible

Brand attributes:

• Iconic
• Modern
• Friendly
• Unique

Brand experience:

• Energetic
• Positive
• Enthusiastic
• Sparkling
• Dynamic
• Fun

GOALS

The goal of this campaign is to encourage people to buy Izze and make people see the company as an authentic, fun alternative to soda by making it accessible to all ages. I want people to see a tasty refreshment that they will remember because of its iconic colors and logo and be more likely to buy the next time they are at the store. It's meant to shine a positive light on Izze as a company and promote the products it offers.