DESIGNER

Luke Tangherlini

PROFILE/DESCRIPTION

Playland707 is a airsoft paintball and laser tag arena centered in petaluma california. While it’s smaller than other arenas nearby one of Playland's main attributes is how friendly the staff and other players are compared to other arenas. The main goal of this campaign is to get people to want to play at their airsoft arena. One of the targets of these posters is to show that while it seems like airsoft is a very intense sport (which it can be) there is also often a layer of friendliness seen at playland more than other places.. The main targets of this campaign are defined as an upscale younger family mix because they have the money to get into airsoft, live in proximity to playland as well as are the age of most of the players with children this is the age of people who come and play who have children. This campaign would run in sonoma county (the county with playland in it )as well as contra costa county because they have a large number of people in the previously defined group who would possibly want to get into this sport.

Brand advantages:

Large arena 

Cheaper rental price than other arenas

Brand attributes:

Friendly staff and players 

large arena but with lots of cover and places to move

Fun and friendly environment 

Brand experience:

Only outdoor airsoft arena in the bay area 

Players help other players learn the game 

GOALS: the main goal of this ad campaign is to get new players not only to play airsoft but to do it at playland. I want people to see an intense video game like sport. I also want them to see the fun and friendliness that can also be found.