DESIGNER

Kylie Arceno

PROFILE/DESCRIPTION

Pinterest, “pin + interest” is a social media platform that helps people find inspiration, collect ideas, and share them with others. Unlike other social media apps that focus on social interactions and media updates, Pinterest is more about discovery, it’s an app where users can explore new ideas and organize them into visual collections, called boards and pins. Founded in San Francisco, California, by Ben Silbermann, Paul Sciarra, and Evan Sharp, the app has grown to over 533 million monthly active users worldwide, with a strong presence in countries like the United States, Brazil, Mexico, France and Germany. Pinterest’s mission is to spark creativity and innovation, giving people a space to explore their interests, and turn their ideas into reality. 

Brand Advantages: 

• Visual Content
• Target Audience
• Easy Shopping
• Lasting posts

Brand Attributes: 

• Inspirational 
• Discovery 
• Visionary 
• Customized

Brand experience: 

• Personalized home feed
• Easy to use
• Endless inspiration
• Community engagement

GOALS

After seeing these posters, people should feel inspired to use Pinterest as their go-to platform for discovering new ideas. I want the audience to feel excited and curious about using Pinterst, realizing that it’s more than just an app, but a way to bring their ideas to life. Instead of turning to another search engine or social media platform, Pinterest should be their app that comes to mind when looking for inspiration. 

 

TARGET AUDIENCE

This ad campaign will be targeted toward the audience in San Francisco County, California. I chose this location because of the population of adults, aged from 25 to 44 year olds, many of whom don’t have kids. This group is more likely to be active on social media and have the time to explore new ideas and inspiration.