DESIGNER

Emma Martinez

PROFILE/DESCRIPTION

The Trevor Project

The Trevor Project is an online lifeline that is creating a safe space for LGBTQ+ youth to discuss identity with counselors and other people for queer identity. The Trevor Project is typically well known by LGBTQ people and has a large following on various social media platforms (with 606K followers on Instagram). They have partnered with several well known celebrities, youtubers, and influences to get their message out to the general public. The company has a more “loud and proud” vibe to it, and I would like to continue that feeling in a more toned down setting. 

The work environment has a large variety of jobs. A lot of counseling is run by volunteers that take time to help young LGBTQ+ people in crisis or those who just want to ask questions about identity. Most of the work the Trevor Project does happens online. 

“Acceptance from at least one adult can decrease the risk of LGBTQ youth attempting suicide by 40%.” — Pulled from the Trevor Project website.

https://www.thetrevorproject.org

My target market for my bus shelter ads in Fulton County, Georgia (more specifically in the city of Atlanta). The people who live here in this county tend to be in their 30s-40s with kids. They make around $100,000 or more a year.

The main reason I chose this city is because of its social values. Georgia is in the heart of the South and they tend to have more conservative viewpoints where it might be scary for a young LGBTQ person to live in a place of acceptance. Although, because Atlanta is a big city, there are still people who lean more democratic and there are more people who identity as Queer. I found that this would be the perfect place to successfully achieve the message my bus shelters are trying to convey. 

Brand Advantages: free, easy to access, completely online (making it easier to access)

Brand Attributes: caring, welcoming, accepting, fun, trustworthy, fast response

Brand Experience: website accessible on a phone, laptop, or electronic device, conversations can happen over call or text, to quickly exit the website press the esc key 3 times fast

The concept of my Bus Shelter ad is to have discrete ways of displaying/showcasing LGBTQ flags for youth to see, recognize, and feel as if they are not alone. Seeing a flag or small representation of one’s identity can be a powerful tool in feeling accepted and not alone in the journey that is identity. For my posters I am planning to have discrete but fun ways of using different lgbtq flags with inspring or accepting quotes that don’t make it seem like it is connected to the LGBTQ community, but can be recognized as a connected meaning by someone in the community. I will include the Trevor Project logo in the bottom right corner as it is a very discrete logo and could even look like a western/southern logo with it’s star accessory. The main goal of my shelter ads is to have youth feel like there is someone out there that understands them and that they are not alone (especially if they are not in an environment that is accepting of LGBTQ identities).

 

EDIT: AFTER REVIEWING THE MUNICIPAL EQUALITY INDEX IT SHOWS THAT ATLANTA WAS GIVEN A SCORE OF 100 MEANING THEY ARE VERY OPEN AND FRIENDLY TO LGBTQ PEOPLE. THEY HAVE ALSO BEEN REFERRED TO AS “THE GAY CAPITAL OF THE SOUTH”, SO I WENT WITH A MORE OPEN AND LOUD CONCEPT FOR MY DESIGN.