DESIGNER

Ryland Chisholm

PROFILE/DESCRIPTION

Part 1: 

Our company Arc’Teryx offers outdoor wear with an intuitive design with a simplistic, reliable product with top of the line quality. Our location is based in North Vancouver but the brand is distributed and known throughout the U.S. and has tons of other worldwide recognition. Arc’Teryx was founded in 1989 and has been thriving ever since. The products I am advertising are the hard shell Gore-Tex jackets, specifically the Arc’Teryx Beta Jacket. The mission of the company is to  create equipment that enables a person to be immersed into nature/ outdoors, regardless of external conditions. 

 

Part 2:

United States, Reno, Nevada

This is a fairly wealthy area yet the weather is usually on the colder side especially during the winter season. I believe this community could use our quality reliable, lightweight design jacket for outdoor activities or when they go up the mountains into the snow. Reno includes some beautiful mountains which people should be able to explore and enjoy while venturing in comfort and sustainability.

 

Part 3: 

Brand advantages: Higher end, reliable, versatile conditions, 

Brand attributes: More testing and consideration during design for most excellent results, Community of satisfied buyers

 

Brand experience: Quality, comfortable, reliability