DESIGNER

Mirei Machiyama

PROFILE/DESCRIPTION

J-pop Summit is an annual event held in San Francisco that not only promotes Japanese pop music, but also anime, films, fashion, food, and drinks. Hosted by SUPERFROG Project, this year’s event will be held at Fort Mason Center on July 22 through July 24. Since beginning in 2009, J-pop Summit has invited many top singers, actors, film directors, and artists from Japan. Participants range from young children and their parents, teenagers, to adults. The event is sponsored by the Consulate General of Japan, Mazda, SEGA, Yamaha, UNIQLO, and others. The event includes live performances, meet and greets, talk events, merchandise booths, fashion shows, food trucks, and dance and vocal competitions. Attending J-pop Summit is a great chance to meet celebrities up close, get your hands on exclusive and limited merchandise, marvel at the Bay Area's best cosplayers, test out new technology from Japanese companies, rent a yukata(Japanese summer outfit), try new Japanese food and drinks, meet people that have similar interests as you, and most importantly to step into some of Japanese culture! Brand advantages: unique, interactive, top celebrity guests Brand attributes: Family-friendly, safe, worth your money Brand experience: up close, free stuff, organized

GOALS

Call to Action: First of all, it’s very important for people to know that “J-pop” points to Japanese culture. Then I would like people to be encouraged to go because there are many fun activities at J-pop Summit. I am also concerned with possible stigma concerning a fan gathering(unsafe, loud, inappropriate), so I want to make the poster convey safety.