DESIGNER

Chris Ponicki

PROFILE/DESCRIPTION

1. The brand I chose is photoshop. It is the largest graphic design and editing app. They care about having many features that give user lots of freedom.
2. I want to display the paintbrush tool feature. Most people don't know that photoshop has drawing.
3. My target is professional artists who would be willing to pay for adobe's high subscription fee.
4. I will make a series of posters that show the screen when someone is using photoshop. I would draw something using the paint tool. The poster would have the slogan “NO ___, no problem!”, it would say either pen, paint or pencil depending on which drawing it is.

GOALS

My goal is to show artists the range of brushes available in Photoshop's paintbrush tool, so they decide to use photoshop for their art.