DESIGNER

Antonio Cabrini

PROFILE/DESCRIPTION

Cannondale was founded in 1971 by Joe Montgomery and Murdock MacGregor, based out of Wilton, Connecticut. Cannondale has been at the frontier of bicycle engineering for decades. We supply our buyers with state-of-the-art, sleek bikes that have practical designs that have been perfected and tested by our various teams of scientists and engineers. Since 1971, Cannondale has been trying to provide people with the best possible bike for whatever purpose they need it to serve. In this ad campaign, Cannondale wants to promote their bicycles by targeting people who care about the environment which is why we added the slogan “Pedal to a CO2-free future” the ads will be put up in King County, Washington, 53033, where there is a large population of people who are young-middle-aged and have an upscale income and live in a very new area where there are plenty of people who have time to care about the environment and the money to spend on products that are better for our planet. We chose to target this assortment of people because we wanted to make sure they would be able to afford our products and, more importantly, be willing to spend money on them, and also because they are the perfect age where people start to take their biking seriously. Another reason why the ad will be put up in this area is because of the terrain around it. There are plenty of safe roads, mountains, beaches, and trails that are open to the public where our customers will be able to use our product without the inconvenience of traveling far.

GOALS

For this Ad campaign, the Cannondale company wanted to advertise how bikes are better for the environment. If you see this ad on the street, it's supposed to inspire you to buy a bike to make the world cleaner. The posters are meant to look clean, sleek, and modern. I want people to look at the posters and connect the Cannondale bikes to a cleaner world that inspires them to buy the product. 

 

Aspects

• Clean 
• Sleek
• State of the art
• well Engineered
• High quality
• Expensive
• modern
• a better choice to make for the environment
• cleaner for the environment