DESIGNER

Beatrice Koritz

PROFILE/DESCRIPTION

The company I chose is Clif Bar and Company, they sell energy bars, cereal, protein drinks, honey, and other spreads. They sell snacks for kids, and protein products for athletes and adults on the go. Clif Bar prioritizes sustaining their brands, community, people, and the planet. Only organic ingredients are used in Clif Bar energy bars to create a healthier food system and the Clif Bar Family Foundation was created in 2006 to support small nonprofit businesses in the community.

GOALS

My posters will encourage families and kids to buy these bars since they promote exercise, are specifically designed for all types of sports, and have a huge variety of flavors. Their slogan is “Feed your adventure” so I want my posters to encourage people to become adventurous and active by buying these protein bars which will keep them energized for all types of exercise.

TARGET AUDIENCE

Emeryville, California- urban middle class families with kids that are active or play sports.

BRAND CHARACTER

Brand advantages: USDA organic,, international, eco-friendly packaging

Brand attributes: All employees are made part owners, family owned, supports small nonprofits

Brand experience: Family friendly, welcoming, inclusive, energetic, capable, organized, helpful