DESIGNER

Leo Eichenberg

PROFILE/DESCRIPTION

Company Profile: 

Holafly is an international travel company specializing in eSIM cards for people travelling abroad. A relatively new startup, the company is based in Madrid, Spain, and was founded in 2017. Holafly specializes in cost - effective mobile data, with seamless connecting experience without high roaming charges or the inconvenience of switching eSIM cards as travelers switch between countries. Their mission is to make eSIM cards more affordable and easy-to-get, to improve the travel experience for all.

 

The obvious destination for Holafly ads are in and around large international airports. The target group is international travelers, who will be susceptible to such ad campaigns. If international regions are allowed for this project, then top target areas are London Heathrow Airport (Terminal 2 (TW6 1EW), Terminal 3 (TW6 1QG), Terminal 4 (TW6 3XA), and Terminal 5 (TW6 2GA)), Dubai International Airport(DXB)(35566 UAE postal code), Seoul International Airport (ICN) (22382), and Istanbul International Airport(IST)(34283). If this project is supposed to be domestic only, Atlanta International Airport(ATL)(30320, Atlanta, Georgia), Los Angeles International Airport(LAX)(90045, Los Angeles, California), and  John F. Kennedy International Airport(JFK)(11430, Queens, New York).

 

Brand Attributes: Based in Madrid, Spain, in 2017. Relatively new to the market, but a very fast - growing startup making waves. Steadily expanding operations to more countries.

Brand Advantages: Competitive prices, low roaming charges, avoids need for physical eSIM cards, 24/7 customer support, affordable, data plans for many countries and regions

Brand goals: Holafly’s main goal is to make international travel easier by providing affordable and reliable cell service across international borders free of high roaming charges or physical SIM cards. Stives to provide seamless connection experience.

 

Project Goals: 

 

I want my ad to target international travellers who are maybe in need of a SIM card or are presently having a bad experience with another company and would be affected by seeing another option that appears better. For some target viewers, simply having it be the first name they see would be enough. However, for others who maybe used one eSIM company they weren’t happy with and are planning to travel again soon or people planning to use a different eSIM while travelling, the ads goal is to encourage them to check out another option. I want people to consider if there is an easier option on the market. Oftentimes, travel is stressful, and getting a SIM card for travelling can contribute to that. I want my ad to have a calm, soothing look to it which represents how the company wants to market itself – as an easier, less stressful option. The ad should play off of people’s stress about travelling a little bit.