DESIGNER

Samantha Yang

PROFILE/DESCRIPTION

The Lawrence Hall of Science is a public science center located in Berkeley, California focused on providing accessible opportunities for kids to discover, explore, and learn fascinating scientific knowledge. From the Animal Discovery Zone to the Hands-On Biotech Lab, kids are able to engage in science starting from a very young age. 

My target audience resides in the state of California (US). This is a good location for placing the advertisements because the people who live in the area are mostly upper mid-scale families with kids, who likely have the financial resources to visit the Lawrence Hall. Additionally, the parents of these families range from age 25 to 44, and have at least graduated from college, making them a good choice as receiving a certain degree of education likely influences their desire to educate their children. 

Brand advantages: accessible, simple yet engaging, inclusive 
Brand attributes: fascinating, creative, fun
Brand experience: exciting, inspirational, engrossing, enjoyable

GOALS

The goal of these advertisements is to invite more people to visit the Lawrence Hall of Science and discover for themselves how wonderful the science center is. In doing so, these advertisements aim to introduce more kids to the captivating world of science and potentially create future generations of science enthusiasts.