DESIGNER

Helen Park

PROFILE/DESCRIPTION

Part 1:

Haribo is a company available in more than 120 countries around the world. Haribo produces at 16 locations worldwide. 

100 million Gold Bears are made around the world every day. 

There are a lot of flavors and kinds of gummies. Around 1,000 different products are produced by Haribo worldwide.

 

Part 2:

Audience composition can reveal a site's current market share across various audiences. The people who visit haribo.com's is 57.39% male and 42.61% female and the largest age group of visitors are 25 - 34 year olds. That is why I chose Churchill county because I thought it would be right for my advertisement.

Churchill County (Age: 25-44, Mostly with kids)

 

Part 3:

Brand advantages: Easy to buy/find, good quality

Brand attributes: Creative, good for snacks, variety of choices

Brand experience: 100 years of experience, trustworthy

GOALS

I want to advertise the brand "Haribo" and the products they make. And when people see this ad I want them to buy the products.