DESIGNER

Ryan Li

PROFILE/DESCRIPTION

The name of the company that the bus shelter is advertising is Wargaming, a Cypriot company that designs video games. The product that is being advertised is their naval MMO combat game, World of Warships. It will be advertised around college towns, because of the high population of young but highly educated people there. This is the ideal target audience of World of Warships as most people who play it started between 18-45 years old with college degrees or were at college. It will be targeted at the population of San Diego due to its high population of well educated people and the nearby naval base as well as the nearby university to attract new players.

GOALS

 

Brand Advantages:

 

• Free to play
• Monthly updates
• Options for leisure and competitive players

 

Brand Attributes:

 

• Consistent updates
• Good service
• Rapid response to critics
• Understanding

 

Brand Experience:

 

• Fun
• Fascinating
• Attractive
• Social

Goals:

It wishes to have around 1,000-10,000 new gamers online by 2025 through this ad campaign.