DESIGNER

Amy Shen

PROFILE/DESCRIPTION

Apple headquarters are located in Cupertino, California. Apple has a strong brand and reputation for creating high-quality and innovative products that are both functional and aesthetically pleasing. This has helped to create a loyal customer base that is willing to pay a premium price for Apple products. Apple has unseated Samsung and all other smartphone manufacturers shipping 234.6 million iPhones, capturing 20.1% market share and growing 3.7% year over year, according to IDC data. Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its software platforms include iOS, iPadOS, macOS, watchOS, and tvOS. Advertising the iPhone 15, released on September 22, 2023, the iPhone 15 has the Dynamic Island, a processor that's two generations newer, a much-improved camera with a higher resolution main sensor, longer battery life, car crash detection, emergency SOS via satellite, a brighter screen, extra camera modes, and double the storage. Apple mission statement is “bringing the best user experience to its customers through its innovative hardware, software, and services. ” Tim Cook, Apple's current CEO, stated this as the company's mission statement and included it in the 2018 annual report.

 

Our target audience is for people living in urban areas ages 20-45,

 

Brand advantages: innovation, design, and customer experience.

Brand attributes: liberation; passion; hopes and dreams; innovation and imagination
Brand experience: Simplicity, Creativity, Humanity, 

GOALS

I want people to feel a sense of wanting to purchase the iPhone 15 from the aesthetic imagery, colors, and marketing. Passing by the billboard, and getting reminded to check out Apples new iPhone 15.