DESIGNER

Tessa Rose-Scheeres

PROFILE/DESCRIPTION

Part 1: Hawaiian Tropic is a suncare company that makes products free from oxybenzone and octinoxate. Hawaiian Tropic  has operations in Canada, England, Spain and Germany but is mostly popular in the US. Hawaiian has a wide variety of products from the beach basics to beach after care. Hawaiian Tropic believes in the Hawaiian lifestyle and values hold the key to living a beautiful, well-intentioned life, which is why they are proud of there coral reef safe products. 

Part 2: My target audience area would be somewhere like Hawaii where there a lot of young people who care about the environment and also want a cute product. And obviously all these people need sun protection there. 

Part 3: 
Brand advantages: Ultra-Radiance formula leaves skin luminous. Oil-free for a non-greasy look and feel. Contains Vitamins C & E to condition skin. Does not contain oxybenzone or octinoxate.Available in SPF 15, 30, and 50 for the protection level you want.
Brand attributes: Environmental friendly, well known brand, skin loving, 
Brand experience: Bright, Happy, Positive, feel good