DESIGNER

Michael Richards

PROFILE/DESCRIPTION

These advertisements will advertise the Strava app and its main function. Strava is an app for endurance athletes to record their workouts. It is mainly used by Bikers and Runners. It tracks where you go throughout the whole ride or run, presenting the complete workout to you when you're done. It shows you some more detailed statistics about the workout as well, but I will not showcase this in the ads. This company is worldwide, but is based in San Francisco. I would say it is the most famous endurance workout tracker that you can get. Strava wants to push people to accomplish physical feats. The ads will show sample runs and bike rides, of all types, to showcase what one can do if they push themselves. there will be a long run, a very long bike ride, and a mid-length elevated run in the hills.

The ads will be placed in bus shelters in Contra Costa County and Alameda County of California, around upper Albany and Berkeley, as well as parts of Orinda and Danville near Mt. Diablo. These are not only the places where runners and bikers are most prevalent, but they are also great locations to get into these sports. I believe that it is not just the geographical location but also the work ethic of those that live there is also better.

Brand advantages:

• Accessible
• Simple
• Ability to explore
• Ability to push yourself

Brand attributes:

• Inspiring 
• Fitness
• Positivity

Brand experience:

• Introduces you to new places
• Meet new people
• Stay in shape or get in shape
• Have fun
• Positivity from others

GOALS

When people see the ads, I want them to feel inspired and motivated to push themselves to their limits and accomplish their fitness goals. There are a lot of people that are not sure how to start running or cycling, so this can help them know that it’s not so hard and gives them a way to start. I also want them to see what humans can really do. The average person has never thought of going on a 100 mile bike ride, or a run up to 4,000 feet of elevation, so this can open their eyes to the endless possibilities.