DESIGNER

Lucas Cohen

PROFILE/DESCRIPTION

The North Face is an outdoor clothing company based in Alameda, California which has locations worldwide. They sell a variety of clothing and accessories, and they are known for their specialized snow sport, hiking, trail running, climbing, and camping equipment. They hire real athletes to test their clothing and value the high quality of their products, which are well known as being some of the best in the field. They strive to provide the best gear for today's adventurers and to encourage exploration across the world. They also vigorously advocate for the preservation of the outdoors and seek sustainable methods in their production.

The advertisements will be located in King County, Washington. This location is ideal because there is a large population of younger adults, mostly without children, that earn enough to spend on The North Face's products

Brand Advantages

• Wide range of products
• Good service
• Knowledgeable employees
• Products tested by real athletes

Brand Attributes

• professional
• Reliable
• High quality
• Eco friendly

Brand Experience

• Friendly
• Enthusiastic
• Experienced
• Outdoorsy

GOALS

The goal of this advertisement campaign is to promote the diverse lineup of clothing and equipment that The North Face offers and to draw attention to the extreme environments that these products thrive in. After seeing these posters, we hope that the hikers, campers, climbers, trail runners, and snow sport enthusiasts of Seattle will choose The North Face for their next adventures.