DESIGNER

Franklin Melville

PROFILE/DESCRIPTION

Kellanova is a large food manufacturing company residing in Chicago, Illinois, which primarily manufactures snacks. Kellanova is most famous for their Pringles, Rice Krispies Treats, Grahams Crackers, and Cheez-Its. Cheez-Its, the product we will be advertising in bus shelters, are crackers, iconic for their square shape with rigid edges, and are made with real cheese. As Cheez-Its are already recognizable, the purpose of this ad campaign is to remind people of crackers' existence, and bring awareness to Cheez-Its two new versions, Extra Crunchy Bold Cheddar and Snap'd Extra Crunchy Sharp White Cheddar.

I chose Glacier county, Montana, because it was the top county for the bedrock America group. This means that Glacier county has generally low income, making it so that they would probably be more inclined to buy cheap snacks than more expensive food products compared to wealthier counties.

Brand advantages: Affordable, Credible, Popular

Brand attributes: Trustworthy, Tasty, Simple

Brand experience: Convenient, Accessible, Easy
 

GOALS

When people see the ad, I want them to crave Cheez-Its, get curious about the new flavors, and go buy the product.