DESIGNER

Margarida Cardoso

PROFILE/DESCRIPTION

Part 1: Nabisco, abbreviated from National Biscuit Company, is an American manufacturer of cookies and snacks. It’s a big company with its headquarters situated in New Jersey.

I would be specifically advertising their Graham Crackers.

Nabisco’s stated purpose is “Every day, we are inspired to go the extra mile to lead the future of snacking around the world” , and their values are to love the consumers and their brands, to grow every day, and do what’s right. 

Part 2: The ads would be in Alameda county, California. There are a lot of families and students in this area, and those are the groups of people that consume the most snack food. Families also like to cook desserts and innovate for/with their children.

Part 3: Brand attributes

• Good pricing
• Honey based
• Healthy

Brand experience:

• Fast
• Simple
• Satisfaction

Brand advantages:

• Good quality
• Tasty
• Easy to find/buy

GOALS

After seeing the posters, the goal is for people to buy graham crackers and discover new recipes. To try and imagine new ways to eat graham crackers. They should feel like they can do and experiment anything.