DESIGNER

Soumi Roy

PROFILE/DESCRIPTION

Crayola LLC was founded in 1885. Since their founding, they have been widely known and highly praised for their art supplies. From crayons to easels to toys and kits, Crayola aims to foster creativity in young children through its safe, high-quality, accessible, and approachable products. This campaign will specifically focus on the fundamental point Crayola believes in; raising artists by simply providing the materials. Crayola believes the materials are only part of what makes a piece of art come alive.

This campaign will target both parents and children of middle-class families since children most likely do not have the money or capabilities to buy things on their own. This campaign will specifically be placed in Hoboken, New Jersey.

GOALS

Brand Advantages:

• High-quality and durable products
• Low prices
• A large variety of products

Brand Attributes:

• Accessible 
• Aesthetically pleasing products
• Dependable 
• Superb customer service
• Striving for improvement and excellence
• Experimental
• Artsy

Brand Experience:

• Welcoming
• Fostering creativity
• No-judgement
• Colorful
• Encourages artistic expression and experimentation
• Retail
• Simple
• Quirky