DESIGNER

Alex Parker

PROFILE/DESCRIPTION

Part 1

 

The company I am advertising is Dandy Worldwide. It is a hoodie company that is meant to spread positivity and make you want to live life to the fullest. Dandy Worldwide is based in southern california. It is a relatively big company as it is popular but it is locally owned. The mission of Dandy is to produce high quality clothing that makes an impact. The company wants you to feel good about yourself and others around you. It also wants the younger generation to continue to go outside and explore the world. It's centered around doing things like exploring the world and catching the sunset while still being the best version of yourself you can be. 

 

Part 2

 

My target audience group is people from the age of 14-19 in the st johns area in florida. The people that live there are very wealthy therefore are able to afford the clothes. They live near anad beach and a big part of Dandy’s message is to go outside and spend time in nature. They will be able to afford and use the hoodies for the purpose the company Dandy worldwide intended. 

 

GOALS

Brand Advantages 

-Trust 

-Value

-Recognition 

-Flexibility

 

Brand Attributes 

-innovative 

-Authentic 

-Eco friendly 

-Transparent 

-Compassionate 

 

Brand Experience 

-Consistent 

-Rewarding 

-Empowering 

-inspiring 

-reliable 

 

Goals

When you see my poster I want you to feel like you are ready to take on the world. It is so easy these days to get stuck on a constant need to be on your phone all the time. These posters should make you set aside time to watch the sunset or just go outside and remember how beautiful the world is. It's important to be the best version of yourself and spread positivity and that is something this company advocates for.