DESIGNER

Andrew Le

PROFILE/DESCRIPTION

Pt. 1: Antidote is a local anti-drug campaign that aims to lessen the use of drugs in our community. The target audience is mainly for teens, young adults, and adults and to get them to stop consuming drugs and get help. These designs are meant to appeal to all audiences but have a serious manner to let every one know that drugs are no joke. 

 

Pt. 2: I plan locate my advertisements in Albany, Berkeley, and El Cerrito because I want to target local communities to lessen drug use among high school and middle school students. I hope to grow this campaign in this area and then target bigger cities such as New York City and Chicago. 

 

Pt.3:

Brand advantages: helpful, credibility 

Brand attributes: simple, eye catching 

Brand experience: serious, inspiring, moving 

GOALS

After someone sees my ad, I want them to realize what the true affects of drugs are. In the best case scenario, someone sees my poster and tries to get help immediately but it is extremely unlikely. So at the very least I want my poster to stick to a drug addicts mind and hopefully, one day they will decided to come clean.