DESIGNER

Sasha Hartwell

PROFILE/DESCRIPTION

Pt. 1

Malie is the nature of Hawaiian beauty, offering natural and organic products. We are a small business with 3 boutiques with 2 in Oahu and 1 in Kauai. We have now grown to include over 200 products. We range from organic hair care products to tropical body creams to personalized island gifts and sets. Our organic and natural Hawaiian products are the key to healthy skin, healthy hair, and a healthy glow! We heavily value the nature around us and use gorgeous glass bottles rather than plastic to keep our land safe. We are inspired by the paradise around us to create the ultimate tropical package for you!

 

Pt. 2

Honolulu, Hawaii, United States. In Honolulu there is an expensive mall called Ala Moana Mall where one of our boutiques is located. It is one of the top tourist shopping places and is always filled with people looking to buy something that is tropical and reminds them of an elegant paradise. 

 

Pt. 3

Brand advantages: helps the earth, organic tropical products
Brand attributes: trustworthy, eco-friendly, natural beauty
Brand experience: luxurious, good customer service

 

GOALS

Goals Section:

Come stop by for your luxury experience!

I want people to come stop by our boutique and know what we are there selling and why they should purchase it. The goal is to make people feel good through the tropical scents of Hawaii and take it home with them so they have the experience of Hawaii without being there after they leave.  

 

TARGET AUDIENCE

Tourists